Legacy in Motion: From Valery Lippens D-Tour to Caroline Lippens – A New Chapter in Memory-telling
- Gavriel Wayenberg
- Mar 25
- 2 min read
At Lurch Productions, we don’t just craft brand identities — we trace lifelines through creative work. Our long-standing collaboration with Valery Lippens, the mind behind D-Tour, brought us deep into the heart of sound-driven memory, creating immersive audioguides that stitched together landscapes, history, and emotion.
That vision came alive in the now-iconic 30-second reel:
—a whirlwind of color, movement, and voice, capturing the essence of wandering with purpose.
That project wasn’t just about sound. It was about how we remember, how we preserve, and how we experience time through personal and collective narratives.
Today, that thread of memory continues — this time, through visual storytelling.
Enter Caroline Lippens: Memory Curator & Archive Artist
Where Valery walked soundscapes, Caroline Lippens works with the tactile and the timeless: photo albums. But not just any albums — Caroline curates life capsules, deeply personalized journeys through imagery, emotion, and legacy.
Caroline helps families in Belgium and beyond preserve their stories with dignity and aesthetic care — digitizing analog formats, organizing scattered moments into coherent narratives, and printing beautiful, tangible archives from chaos.
Whether she’s working from negatives, slides, or cloud folders, she becomes a bridge between generations — offering something you can hold, gift, and treasure.
Our Role: Bringing Her Identity to Life
Caroline came to us with a powerful need: to break from the classical, to lighten the tone while preserving professionalism, and to open up her brand to a younger audience of nostalgic souls.
Lurch Productions provided:
• A fresh visual language — colorful, vibrant visuals that reflect warmth, joy, and legacy
• Clean and elegant typefaces, centered on her name — Caroline Lippens, the brand and the person
• Custom backgrounds for print and social — showcasing albums, memories, and space to speak
• A storytelling arc that ties back to the Lippens family creative lineage
Our visual proposals included bright and minimal collages, balancing professional clarity with emotional resonance — a branding system that welcomes both the tech-savvy and the tradition-loving.
A Family of Creators — A Continuum of Memory
Original Caroline Lippens branding:
What started with Valery’s soundtracks for cities now evolves into Caroline’s visual archives of personal lives. At Lurch Productions, we see this not as two separate projects, but a creative continuum — a family of creators, each exploring how humans connect to their pasts.
Whether it’s an audio walk through forgotten towns or a visual walk through childhood photos, we believe in archiving with beauty, and branding with soul.
What’s Next?
We’re currently refining proposal assets for Caroline’s promotional work, including:
• Templates for online reels and Instagram promos
• Blog design for family storytelling and archive guidance
• On-brand pitch decks for institutional partnerships in Belgium
With her gentle eye and structured workflow, Caroline is not just making albums — she’s restoring lives, one memory at a time.
Interested in working with Caroline or seeing her upcoming portfolio?
Stay tuned for a featured microsite & launch visuals — powered by Lurch Productions.
Lurch Productions — we brand memory-makers.
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