Lurch Productions x Chloe Betta France

A Rising Voice in Aquatic Education and Digital Storytelling

At Lurch Productions, we don’t just build brands — we illuminate identities that bring purpose, passion, and precision together. One such vibrant collaboration is our work with the multitalented Chloe Betta France, a rising figure in the aquarist and digital content creator space.

Introducing Chloe: Aquarist, Vlogger, and Educator

Chloe is far more than a Betta fish enthusiast — she’s a photographer, video editor, aquascaper, and science communicator who shares her passion through her YouTube channel Chloe Fnds and the brilliant content hub Nanoquario.

Her content speaks directly to a growing audience of French-speaking aquarists, and with her deep knowledge and genuine charm, Chloe is helping beginners and seasoned aquariophiles alike navigate the wonderful world of nano aquariums and Betta care.

A Union of Purpose: Pet University and Ajinomatrix BioSphere

This collaboration is more than a branding project — it’s part of a wider Life-X initiative to empower young experts who blend competence, content creation, and curiosity.

Chloe is now joining forces as an advisor with Ajinomatrix BioSphere, a scientific and educational platform dedicated to digitizing and decoding complex ecosystems such as aquaponics, nano habitats, and sensory environments. Together, we’re working on integrating Chloe’s expertise and style into Pet University’s Faculty of Fish, where learners can discover aquatic care and sustainable tank ecosystems through engaging, accessible e-learning modules.

Her role will span:

• Contributing to AJXBS e-learning content on Betta behavior, tank design, and sensory enrichment.

• Vlogging the Ajinomatrix BioSphere journey, bridging the gap between science and everyday aquarists.

• Helping international viewers learn French through her dual-language content on aquaristics and sustainability.

Building the Brand: The Chloe Betta France Identity

Lurch Productions crafted a cohesive brand identity for Chloe that reflects her personality and purpose: elegant, fluid, and deeply connected to aquatic life. From stylized vector illustrations that echo her connection to Betta fish, to minimal yet memorable logos designed to work across YouTube, print, and social media, the “Chloe Betta France” brand is now swimming confidently in the digital ecosystem.

Why This Matters

In an age where content and competence must meet with clarity, creators like Chloe are essential allies. They don’t just share information — they educate, inspire, and activate communities. By working with Lurch Productions, Chloe now has the brand tools to match her talent, and through Pet University and Life-X, she’s part of a new movement of young specialists shaping the future of environmental awareness and pet care education.

Follow Chloe:

• YouTube: Chloe Fnds

• Blog & Resources: Nanoquario

• Instagram: Coming Soon with her new visual identity

• E-learning modules: Coming soon on Pet University & Ajinomatrix BioSphere

Lurch Productions: Storytelling for visionaries. Brand building for changemakers.